Your name is the brand. That is not a limitation. It is an advantage most companies wish they had.
When you work alone, your about me page does the job of an entire corporate about us section. Visitors want to know who you are, how you work, and whether they would enjoy collaborating with you. A stiff bio written in third person will not get you there. Here is how to write an about me page that sounds like a real person.
What is an about me page?
An about me page is a personal introduction on your website. It tells visitors who you are, what you do, and why someone should trust you with their project or business. Unlike a team-based about us page, everything on this page centers on one person: you.
Freelancers, consultants, coaches, artists, and solo founders use about me pages most often. The page replaces the faceless "our company" language with a direct conversation between you and the reader.
What should you include on your about me page?
Start with what you do and who you help. One or two sentences that make the reader think "this person works with people like me." Follow with your background, but only the parts that matter to the reader. They do not need your full resume. They need to know you have done this before and you understand their world.
Share why you do this work. A short personal motivation goes a long way. Maybe you left a corporate job because you wanted more direct client relationships. Maybe a specific problem in your industry frustrated you enough to build a business around fixing it. One honest paragraph beats five generic ones.
Add a photo of yourself. This is non-negotiable for a personal page. People hire people. A friendly, clear headshot makes you memorable and approachable.
Close with how to work with you. What does a first step look like? A contact form, a booking link, a portfolio page. Do not leave the reader hanging after they decided they like you.
How is an about me page different from an about us page?
An about us page speaks for a team or company using "we" language. An about me page uses "I" and feels like a one-on-one conversation. The structure is similar, but the tone is more personal and the details are more intimate.
Solo brands sometimes use both terms interchangeably, and that is fine. What matters is that the page sounds like you, not like a template. Write in first person. Use contractions. Let your personality come through in word choices and the stories you tell.
If you later grow into a team, you can evolve the page into a full about us page. Until then, lean into the personal angle. It is your biggest differentiator.
For inspiration, look at about us page examples and what to learn from them. Even team-based pages offer useful patterns for storytelling and structure.
Frequently asked questions
Should you write your about me page in first or third person?
First person is almost always the better choice for a solo brand. "I help small businesses with their taxes" feels direct and personal. Third person ("Jane helps small businesses") can work on formal portfolio sites, but it creates distance between you and the reader.
How personal should an about me page get?
Share enough that the reader feels they know you, but stay relevant to your work. A sentence about why you love what you do adds warmth. A full paragraph about your weekend hobbies might be too much unless it connects to your professional story. When in doubt, cut it.
Can you use the same about me page across multiple websites?
You can reuse the core bio, but tailor the opening and call to action for each site. A coaching site and a photography portfolio attract different readers with different needs. Adjust the emphasis even if the underlying story stays the same.
How do you add an about me page to your website?
Create a new page in your website editor, add your photo and text, and link it from your main navigation. WEMASY lets you build the page in the website builder with drag-and-drop sections, so you can match the layout to your personal brand.
Should your about me page include client testimonials?
One or two short testimonials can reinforce what you say about yourself, but they should not replace your own voice. The page is about you, not about what others think of you. If you include quotes, place them after your main story so they support rather than dominate.
What if you feel uncomfortable writing about yourself?
Focus on the reader instead of on self-promotion. Rather than "I am an award-winning designer," try "I help local restaurants look as good online as their food tastes in person." Framing your skills around who you help takes the pressure off bragging.