The engagement rate measures how actively users interact with a website or specific content. It typically takes into account actions like clicks, scrolls, time spent on the page, form submissions, or any meaningful interaction that shows user interest and involvement.
A high engagement rate indicates that visitors find the content useful or enjoyable, while a low rate may suggest poor relevance or usability. Improving engagement often involves enhancing content quality, layout, page speed, and calls to action to better capture and hold user attention.