Geolocation helps in identifying the physical location of the user’s device. It can be a smartphone, a computer, or a laptop. Geolocation can be tracked in the devices using Wi-Fi, GPS and other technologies. This helps the search engine provide location-specific content for the user.
For businesses, geolocation is a way to help them reach users in a personalized way. Local restaurants, shops, hospitals, and other such places will show up to the user who is looking for such nearby places.
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