Keyword cannibalization happens when multiple pages on a website target the same keyword or similar keywords, unintentionally competing against each other. This overlap confuses search engines, making it harder for them to determine which page is most relevant, resulting in lower rankings for all the affected pages.
To prevent keyword cannibalization, it's essential to plan keywords carefully and ensure each page focuses on a unique topic. Fixing existing issues involves merging similar content, updating internal links, or re-optimizing pages to have clear, distinct targets. A well-organized keyword strategy helps boost rankings and drives more relevant traffic to your website.