Organic search is the method of driving traffic to a website through unpaid search results on search engines. Websites appear in these results based on relevance to a search query, often influenced by factors like keyword usage, content quality, and user experience.
Optimizing a site for organic search involves improving its SEO practices, including content creation, technical optimization, and link building. Organic search provides a valuable and cost-effective long-term strategy for attracting visitors, as it does not involve direct payment for placement in search results.