Redirect is a technique used to send users and search engines from one URL to another automatically. It is commonly used when a webpage has been moved, deleted, or replaced, ensuring that visitors don’t encounter broken links and are directed to the appropriate page.
Redirects are important for maintaining a positive user experience and preserving SEO value. For example, when a page is deleted or its URL is changed, a redirect ensures that both users and search engines are directed to the new page, preventing 404 errors and minimizing the loss of link equity.