Things to avoid while choosing a domain name
Choosing the right domain name can be tricky, but there are a few key things you should avoid to ensure your business is represented well online. Avoid this when picking a domain name:
No complicated spellings: If your domain name is hard to spell or pronounce, people might have trouble finding your site. If someone hears your domain name and can’t spell it right, they might end up on a different website. Keep your domain name simple and easy to spell to help people find you without confusion.
No overstuffing keywords: It’s great to include relevant keywords in your domain name for SEO, but don’t overdo it. Using too many keywords can make your domain sound unnatural or even spammy.
For example: best-plumbing-in-the-netherlands.com
This might help with SEO, but it’s hard to remember and not very brandable. Choose a natural-sounding name that also includes key information.
Do not pick unclear and generic names: Your domain name should reflect your business identity. Avoid using names that are too generic or don’t stand out. A weak domain name can make your business look unprofessional or forgettable. Pick something that represents who you are and that your customers will remember easily.
Do not pay more for the domain name: Many domain registrars or marketplaces may charge inflated prices for a domain name. This especially happens when there is a popular keyword in it. While it is tempting for you to own it, make sure the domain name you pick does not cross your budget. Look for better options and better marketplaces to find something that is affordable. You can take assistance from the WEMASY too.
Finding a domain name and checking if it is available go hand in hand. Once you have an idea of the name that resonates with your brand and SEO goals, make sure it’s ready to be claimed. If you're looking for something that works perfectly for your business, check the availability on our domain checker.
For more on how to choose a domain name that fits your brand, read our full guide on how to choose a domain name. You can also learn about what a domain name is and why it matters, or read our pillar guide on why domains exist on the internet.
Frequently asked questions
How do I choose a domain name that is good for SEO?
Include a relevant keyword if it fits naturally, but prioritize brand recognition over keyword stuffing. Keep it short, easy to spell, and memorable. A .com extension is the most trusted. The domain itself is a small SEO factor, but how well you build content and authority on that domain matters far more.
Should I use hyphens or numbers in my domain name?
Avoid both. Hyphens make a domain harder to type and share verbally. Numbers create confusion because people are unsure whether to type the digit or spell it out. A clean, single-word or two-word domain without special characters is always easier to remember and type correctly.
What should I do if the domain name I want is already taken?
Try adding your location or service type to the name. You can also try a different extension like .co or .net. Another option is to contact the current owner and negotiate a purchase. Before settling on an alternative, make sure the new name still reflects your brand clearly and is easy for customers to find.
How much should I pay for a domain name?
A standard .com domain costs $10 to $20 per year. Be cautious of registrars that offer a low first-year price but charge significantly more on renewal. Premium or highly sought-after domains can cost hundreds or thousands. With WEMASY, you can register your domain at a fair price and connect it to your website instantly.
Can I register a domain name and use it later?
Yes. You can register a domain and park it until you are ready to build your website. This is useful if you find a great name and want to secure it before someone else does. When you are ready, you simply point the domain to your website builder or hosting provider and start building.
Does WEMASY help with domain registration and setup?
Yes. WEMASY lets you search for available domains, register them at a fair price, and connect them to your website in minutes. DNS, SSL, and hosting are all handled automatically, so you do not need any technical knowledge to get your domain live and working.
