Conversions track actions that matter beyond page views.
Conversion Setting
Open the more menu (⋯) in Analytics and select Conversion Setting. Define goals by URL match, event, or HTML element. Set Unique Per Session and Exact Match as needed.
Recalculate conversions
WEMASY stores historical session data. Use Recalculate Conversions with a date range to apply new goal rules to past visits. This is useful when you add goals after traffic has already arrived.
Project-level goals are also under Project Setting → Analytics tab.