Setting Up Analytics

Complete checklist of goals, metrics, accounts, and tracking to set up before installing analytics on your website.

Create an implementation roadmap for analytics. Learn what to set up first, second, and later to avoid overwhelm and track the right metrics.

Compare analytics platforms for your business. Learn what features matter and how to evaluate options beyond price.

Learn the hierarchy of analytics organization. Understand when to create multiple accounts, properties, and views for your data structure.

Understand tracking codes and scripts. Learn how they work, where they go, and why they're critical for analytics data collection.

Learn how to install analytics on different website builders and CMS platforms. Step-by-step installation for CMS platforms, online stores, website…

Learn how to set up global site tags and configure conversion tracking. Understand the difference between tags and conversions.

Learn how to set up analytics tracking on different page types and sections. Understand page naming and section-specific tracking.

Learn how to test and verify that your analytics tracking code is working correctly before trusting the data you collect.

Learn how to set up tag management to organize multiple tracking codes in one dashboard. Understand tag containers, firing rules, and centralized…

Learn how to create scalable tags and establish naming conventions that your entire team understands and can maintain.

Set up tag governance to control who creates, modifies, and deploys tracking tags. Define roles and approval processes for safe tag management.

Use audit logs to track tag changes, understand who modified what, and quickly diagnose tracking problems.

Learn how enhanced measurement automatically tracks user interactions like scrolls, clicks, and downloads without creating individual tags.

Standard analytics tracks pageviews and sessions automatically. Custom events go further by measuring the specific actions that matter to your…

Learn how to name and structure events consistently so your entire tracking system stays organized and understandable.

Learn how to add parameters and properties to events to capture the details that drive business insights and decision-making.

Learn comprehensive testing strategies to ensure your events fire correctly, capture accurate data, and work across all devices before going live.

Learn the most common event configuration mistakes and how to prevent them. Avoid duplicate events, broken triggers, and data quality issues.