Why is the structure important?
Structuring a contact us page is crucial for enhancing user experience and boosting conversions. Organizing contact information clearly and providing multiple communication channels make it easier for visitors to reach out, reducing frustration and potential bounce rates. Offering various contact options, such as phone numbers, email addresses, and social media links, demonstrates transparency and reliability, fostering trust with your audience.
How to structure it?
Step 1: Start with a small hero section
Keep it direct and minimal; do not add much content in the banner.
Step 2: Categorize the sections according to your teams
The new way to structure this is by segregating them according to the teams you have.
There will be separate click-ons and separate contact details for each.
For example:
For career: Contact the HR team
For business enquiries: Contact the sales team
For support: Contact the support team
The list can go on according to the teams you have.
Step 3: Add an inquiry box
In case the people get lost or do not know whom to contact, you can place an inquiry box so they can fill in the details, and you can reach them.
Step 4: Include the office locations with map links
The office addresses and the maps will show your presence. This adds more credibility to your brand and company.
Step 5: Add relevant phone numbers and emails
Ensure that you place the numbers in a place where they are visible. Some clients and customers might just want to ring you up. A bot or a WhatsApp business chat integration is a good option too.
Step 6: Include FAQs, link to guides in the last section
Visitors often seek immediate answers to common queries. By providing an FAQ section, you offer them quick access to information without the need to initiate contact.. In case you have users who can get the right information they seek from FAQs and guides, you can add them in the last section so they can find their answers. For more on building effective pages, read our blog on how to structure a service page. You can also check out how to structure a home page. For the full picture on building your website, read our pillar guide on what a website is and why you need one.
Frequently asked questions
What should a contact us page include at minimum?
At minimum, include a contact form with name, email, and message fields, your business email address, a phone number, and your physical address if applicable. Adding a map, team-wise contact options, and links to FAQs makes the page more useful and reduces the number of generic inquiries your team has to handle.
Should I add a contact form or just list my email address?
Use a contact form. It keeps inquiries organized, collects the information you need upfront, and makes it easier for visitors to reach you without opening their email app. A form also lets you route messages to the right team automatically. You can still list your email as a backup option below the form.
How do I reduce spam submissions on my contact page?
Add a CAPTCHA or honeypot field to your form to filter out bots. Keep your form fields specific so automated submissions are easier to detect. WEMASY's Form Builder includes built-in spam protection, so you get clean submissions without adding extra plugins or code.
Does the contact us page layout affect conversions?
Yes. A cluttered or confusing contact page discourages visitors from reaching out. A clean layout with one clear form, visible contact details, and team-wise options makes it easy for visitors to take the next step. Pages that load fast and work well on mobile convert significantly better.
Should I add a map to my contact us page?
If your business has a physical location that customers visit, yes. A map with your office address adds credibility and helps visitors find you. For online-only businesses, a map is not necessary, but you should still include a clear contact form and response time expectation.
Can I build a contact page with WEMASY?
Yes. WEMASY lets you create a contact page with a drag and drop editor, add forms with custom fields, embed maps, and organize contact options by team or department. Everything is mobile-responsive and connects to your dashboard so you can manage all inquiries from one place.
